Reto Grob is the CEO and Co-Founder of Augment IT AG, a Swiss company at the forefront of digital transformation in industrial sectors, leveraging cutting-edge augmented and artificial intelligence solutions. With a deep background in software engineering and innovation, he is committed to creating tangible value for shop floor workers by enhancing productivity, safety, and operational efficiency. Prior to founding Augment IT, he drove innovation at leading Swiss companies including Netcetera AG, Avaloq, and Swisscom, and gained valuable international experience working for five years in Japan’s mobile market as well as in Silicon Valley. His global perspective and hands-on approach have positioned Augment IT as a trusted partner in delivering impactful solutions across diverse industries.